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Advertising and new business are very different. And if you are thinking that good advertising will be enough to win the account, then you need to reconsider.
Good advertising helps but most new business decisions are made on the basis of best presentation and best chemistry.
You need to understand how to organize the new business presentation and pitch strategy to maximize your chances for new business success. In most cases agencies find it very helpful to have rehearsals arranged and directed by us.
And the anxiety lowers.
Your ad agency presentation skill will grow. Michael Weiss, managing director of figure18, has some great insight into pitches here and his thoughts can be summarized into a few key points: Stop relying on PowerPoint to do the talking!
PowerPoint is a support tool. It is not the focal point of the pitch. If it were, then why would you even need to show up. You have 60 minutes to wow them; to make them put down their iPhones and take notice.
Where most agencies fail in the pitch is with their content: They go into the pitch and all they do is talk about themselves.
Get there early, set up, walk around the room, and kibitz with the clients as they file in. Place your center of attention on creating an inspiring, educational, and engaging experience that will convince the client that you are the agency they want to work with.
This memo outlines the steps needed to win. Winning Pitch Advice Key reminders for any presentation: The Defining Moment The single most valuable thing you can do to win: Focus On Rehearsals And lastly:Total number of Ps found: (54%) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z PA PB PC PD PE PF PG PH PI PJ PK PL PM PN PO PP PQ PR PS PT PU PV PW PX PY PZ.
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