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Ford announced Thursday it's acquiring the scooter-sharing startup Spin, becoming the latest automaker to invest in electric scooters and bikes. Ford plans an aggressive expansion into over cities in the next 18 months, according to Sunny Madra, vice president of Ford X, its group that develops new mobility services.
Ford sees scooters as an affordable, accessible way to move around cities without polluting, congesting traffic or struggling to park.
San Francisco-based Spin launched a dockless bikesharing service just over a year ago, and pivoted to a scooter sharing business, which proved more profitable.
It now operates in 13 cities and college campuses, and launches in Detroit Thursday. But it hasn't kept pace with rivals Bird and Lime, which have rapidly expanded, raised hundreds of millions of dollars and sometimes rankled cities with aggressive tactics.
For Ford, the acquisition may protect it from a wave of new mobility options that threaten its core business of cars and trucks.
It's not the only automaker taking notice. Earlier this week, GM said it will sell electric bikes next year. Daimler will launch a scooter-sharing pilot in a Southern European city this year, and expand into Germany next year, according to a spokesman.
Two decades later, it just might Bird and Lime have said they've completed 10 million rides each in the first year of operation, growing far faster than Uber and Lyft did. Now car companies, scooter startups and analysts are trying to figure out how big the market is for micromobilty, a catch-all term for lightweight, electric transportation options like bikes and scooters.
Nearly half of all vehicle trips in the United States are under three miles, according to the US government's National Household Travel survey.
Short trips are ideal for micromobility, according to experts, whether it's an electric bike, scooter, or a new option that hasn't arrived yet.The rapid rise of electric scooters has inspired a fierce debate over the hot new technology’s appropriate place in urban life. Oct 23, · Lime plans to open physical stores in the US and abroad in the coming year as it seeks to elevate its electric bike and scooter business from just a cheap way to get around to more of a lifestyle.
Ride-hailing company Lyft joins the dockless electric scooter experiment in the District, rolling out its own Lyft-branded scooters across D.C. Gogoro: An Electric Scooter with a Plan Published: Jan From what we know at this moment, Horace Luke didn't set out to create .
PATEL Electric Scooters will offer quality used electric scooters and electric scooter parts to a growing market of electric scooter hobbyists.
PATEL Electric Scooters will sell new and second-hand electric scooters as well as accessories, such as jackets, boots, jeans, helmets, waxing products. Sep 04, · The Los Angeles City Council approved a set of rules Tuesday that will allow electric scooter companies to legally operate in the city, and will impose requirements on .