Share on Facebook Newspapers fit into the same business-plan templates as any other enterprise, including the 25 sections that the Small Business Administration suggests. Step 1 Target your audience. As longtime industry analyst John Morton wrote in in "American Journalism Review," banks are no longer eager to finance newspaper purchases even though most publications are managing about a 10 percent profit margin that would be enviable in most industries.
Everyone who resides in our target locations. Our Competitive Advantage Beyond every reasonable doubt, the competition in the magazine industry is high but one thing is certain, if you are able to set a standard in the industry, you are sure going to get committed and faithful readers who would not mind paying annual subscription fee upfront.
We are quite aware that to be highly competitive in the magazine publishing and distribution industry means that you are not only expected to be able to deliver consistent and robust contents at all time, but you must be able to meet set targets.
No one would want to continue to subscribe to your magazine if they are not sure they are likely going to get the magazines deliver to them as at when due. Our competitive advantage lies in the power of our team; our workforce.
We have a team of creative and highly proficient, editors, journalist, and graphic designers; a team with excellent qualifications and experience various niche areas in the magazine and printing press industry. Aside from the synergy that exist in our carefully selected team; the contents in our magazine and the quality of the magazine will be guided by best practices in the industry.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category startups magazine publishing and distribution businesses in the United States in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
Sales Forecast It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.
Below are the sales projections that we were able to come up with for the first three years of operations; First Year-: Please note that the above projection might be lower and at the same time it might be higher. Promptness in bidding for advert contracts from the government and other cooperate organizations Advertise our business cum magazine in relevant business TV stations, and radio station.
List our business cum magazine on yellow pages ads local directories Attend relevant international and local expos, seminars, and business fairs et al Create different subscription packages for different category of clients in order to work with their budgets and still supply them with copies of our magazine Leverage on the internet to promote the sale and distribution of our magazine Engage direct marketing approach Encourage word of mouth marketing from loyal and satisfied clients Online Magazine Business Plan — Publicity and Advertising Strategy We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.
We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our magazine publishing and distribution company.
Ensure that all our staff members wear our branded shirts and all our vehicles and bikes are well branded with our company logo et al.
Our Pricing Strategy When it comes to pricing for products such as magazine, there are no hard and fast rules; the price depends on the size and packaging.
Generally, the prices for magazine and similar products like pamphlets, newspapers and journals et al are affordable hence there is no need to employ any detailed strategies when it comes to pricing.
In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our magazine are sold a little bit below the average prices of various magazine brands in the United States of America.
We have put in place business strategies that will help us run on low profit margin for a period of 6 months; it is a way of encouraging people to buy into our brands. Here are the payment options that will be available in every of our outlets; Payment by cash Payment via Point of Sale POS Machine Payment via online bank transfer online payment portal Payment via Mobile money In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.
Start — Up Expenditure Budget When it comes to starting a standard magazine publishing and distribution business, one is expected to spend the bulk of the start — up capital on building a standard and well — equipped printing press.
Aside from that, you are not expected to spend much except for purchasing distribution vans, paying of your employees and utility bills.Online Magazine Business Plan – Executive Summary.
Boston Weekly®, Inc. is a new but standard magazine publishing and distribution company that will be based in Boston – Massachusetts, USA.
Our niche as a magazine publishing company covers News, Entertainment, Business and Sport. A business plan for a newspaper has two main objectives--to detail funding requirements and identify ongoing revenue streams, and to create a mission and design the .
Newspaper Report Template. This template is a general format that has the layout of a typical newspaper. With the standard margins and space for the subject’s image, you can start working your initial paper as a writer or editor in a printing company. Confidential Business Plan PROJECTIONS OR FORECASTS CONTAINED IN THIS BUSINESS PLAN, OR OTHER MATERIALS, MUST BE (newspaper, magazines.
Vision and Mission. Making a business plan for your newspaper includes defining what you do for the reader and reflecting on your paper's vision and mission. If you own or plan to buy printing presses that are more modern than those of nearby newspapers, you can arrange to print those newspapers at a profit.
Contract printing, in fact, is a business line that could help you diversify your revenue stream.