Through our operations, authorized bottlers, contract manufacturers and other third parties, we make, market, distribute and sell a wide variety of convenient and enjoyable beverages, foods and snacks, serving customers and consumers in more than countries and territories. Performance with Purpose is our goal to deliver sustained value by providing a wide range of beverages, foods and snacks, from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation as well as reduce our use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities in which we operate.
Take some time to consider what you believe are the strengths of your business. These could be seen in terms of your staff, products, customer loyalty, processes, or location.
Evaluate what your business does well; it could be your marketing expertise, your environmentally-friendly packaging, or your excellent customer service.
For example, if you and your competitors provide the same prompt delivery time, then this cannot be listed as a strength.
It is very important to be totally honest and realistic. Try to include some personal strengths and characteristics of your staff as individuals, and the management team as individuals.
Whatever you do, you must be totally honest and realistic: Recognize Your Weaknesses Try to take an objective look at every aspect of your business. Ask yourself whether your products and services could be improved. Think about how reliable your customer service is, or whether your supplier always delivers exactly what you want, when you want it.
Try to identify any area of expertise that is lacking in the business. For example, you might realize that you need some more sales staff, or financial help and guidance.
Is there enough parking, or enough opportunities to attract passing trade?
Your main objective during this exercise is to be as honest as you can in listing weaknesses. Try to see the broader picture instead and learn from what happened. It may be that your systems or processes could be improved so that customers are contacted at the right time, so work on boosting your systems and making that change happen rather than looking about for someone to blame.
Your customers, on the other hand, may perceive this wealth of experience as an old-fashioned approach that shows an unwillingness to change and work with new ideas. Be prepared to hear things you may not like, but which, ultimately, may be extremely helpful.
Completing a SWOT analysis will enable you to pinpoint your core activities and identify what you do well, and why. It will also point you towards where your greatest opportunities lie, and highlight areas where changes need to be made to make the most of your business.
The next step is to analyze your opportunities, and this can be tackled in several ways. External opportunities can include the misfortune of competitors who are not performing well, providing you with the opportunity to do better. There may be technological developments that you could benefit from, such as broadband arriving in your area, or a new process enhancing your products.
|PepsiCo, Inc.: A Quick SWOT Analysis||March 08, at the Westin Boston Waterfront Fee:|
There may be some legislative changes affecting your customers, offering you an opportunity to provide advice, support, or added services.
Changes in market trends and consumer buying habits may provide the development of a niche market, of which you could take advantage before your competitors, if you are quick enough to take action.
Another good idea is to consider your weaknesses more carefully, and work out ways of addressing the problems, turning them around in order to create an opportunity. For example, the pressing issue of a supplier who continually lets you down could be turned into an opportunity by sourcing another supplier who is more reliable and who may even offer you a better deal.
If a member of staff leaves, you have an opportunity to re- evaluate duties more efficiently or to recruit a new member of staff who brings additional experience and skills with them. Watch Out for Threats Analyzing the threats to your business requires some guesswork, and this is where your analysis can be overly subjective.
Some threats are tangible, such as a new competitor moving into your area, but others may be only intuitive guesses that result in nothing. Think about the worst things that could realistically happen, such as losing your customers to your major competitor, or the development of a new product far superior to your own.
Listing your threats in your SWOT analysis will provide ways for you to plan to deal with the threats, if they ever actually start to affect your business.
You should now plan to build on your strengths, using them to their full potential, and also plan to reduce your weaknesses, either by minimizing the risk they represent, or making changes to overcome them. Now that you understand where your opportunities lie, make the most of them and aim to capitalize on every opportunity in front of you.
Try to turn threats into opportunities. Try to be proactive, and put plans into place to counter any threats as they arise.
To help you in planning ahead, you could combine some of the areas you have highlighted in the boxes; for example, if you see an external opportunity of a new market growing, you will be able to check whether your internal strengths will be able to make the most of the opportunity.
For example, do you have enough trained staff in place, and can your phone system cope with extra customer orders?
If you have a weakness that undermines an opportunity, it provides a good insight as to how you might develop your internal strengths and weaknesses to maximize your opportunities and minimize your threats.PricewaterhouseCoopers SWOT Analysis - Overview SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie.
PepsiCo business overview from the company’s financial report: “We are a leading global food and beverage company with a complementary portfolio of enjoyable brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
Would you like a lesson on SWOT analysis? Strengths. Branding – One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of it ranked 26th amongst top global brands. Pepsi generates more than $15, million of . Overview Free Registration is now open for the Boston HR Summit.
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Strengths and weaknesses are internal factors and opportunities and threats external. So basically, SWOT is a tool designed to help you reduce your weaknesses and counter the threats. This can improve the business’ chances of success.